I launched my little paper villages last spring, and didn’t really have a plan for them. They were an evolution of my generic little paper house design. I was selling them singly or in sets, and people seemed to really like them, and be interested in more variety of design. The first village combined a mini version of my paper barn and animals kit with two pretty basic little houses, and I added three more village designs over the last year and a bit.
I realized a few months ago, though, that calling them “Village Number Two” or “Village Number Three” was not only kinda lame, it meant that as I grow my product line I have to decide whether to just increment the numbers, or replace the existing #1 with a new design….it felt confusing just thinking about it!
So, I sat down with my chief strategy advisors a.k.a. my husband, Brian, and our cat, Bash:
Brian had the brilliant idea to name each kit after different trees that grow in the New England region. It seemed fitting to name these paper products after the plant they come from. Bash just knocked things on the floor. He was definitely less helpful.
We landed on tree-themed street names, specifically. The neighborhood I grew up in had a mix of trees and states for street names, so it reminds me of my home town, but lets you also imagine your own neighborhood around these kits.
The original village kit is now “Spruce Lane”, a nod to the less-saturated colors and cooler feeling:
“Beech Street” for this kit that feels very New England summer:
“Village #3” became “Willow Road”, a nod to the bright, light, springy feel of this color combination:
Village #4, all decked out in heart-shaped windows, is now “Pine Drive”:
These little neighborhoods are also begging to be made into a map, so stay tuned for that – just have to figure out what to call it! Yeiouville? The Village of Yeiou? Yeioutown? Let me know if you have a brilliant idea!
